For today’s young athletes, social media is part of the game. From highlight reels to training clips, it offers a powerful platform to build a brand, gain exposure, and connect with fans and recruiters — especially for sports that often lack mainstream coverage.
But there’s a downside. The pressure to perform online can be just as intense as the pressure to perform in competition. One bad game can bring instant criticism. One post can spark backlash. The chase for likes and followers can shift the focus from growth to attention.
There’s also the distraction factor — with already packed schedules, the constant scroll can eat into recovery time and mental focus.
So is social media helping or hurting? The truth is, it depends. With the right support and boundaries, it can be a tool. Without them, it can quickly become a burden.
Like any part of an athlete’s development, social media needs coaching too.
